23.03. – 12.04.2020
“Together against the new coronavirus”
The reinforcement campaign ‘Nus-Nous-Noi-Wir’ was designed to show the public that we are all part of the solution that that we can only combat the pandemic if we stick together. As well as online and TV ads, solidarity flags modelled on the Swiss cross could be ordered and displayed.
Federal Councillor Alain Berset also launched a solidarity campaign on social media, calling on the public to help tackle the pandemic by sticking together and showing solidarity. The health minister nominated celebrity multipliers, fans and followers to spread this message and nominate others. The social media challenge became a major success. A large number of Swiss personalities took part, including Roger Federer, former Miss Switzerland Christa Rigozzi and rapper Stress.