Campaign archive
Rapid, readily understandable and noticeable communication plays a key role in crisis situations, such as the current COVID pandemic.
On 27 February 2020, the Federal Office of Public Health FOPH launched the information campaign “Protect yourself and others” to contain the spread of the novel coronavirus. The campaign aimed to protect the public from the effects of COVID-19:
- By providing information on the threat of the novel coronavirus, so that people knew the facts and understood the problem.
- By explaining the individual rules on hygiene and social distancing whether as a preventative measure or in the case of a suspected infection.
- By helping to build a feeling of solidarity and sticking together in the pandemic response.
Health information and tips on available support that are tailored to the target audience are important measures in improving health literacy. The “Protect yourself and others” campaign particularly focussed on ensuring equitable access to health information. The information was intended to reach everyone in Switzerland, in all language regions and from all social backgrounds.
All campaigns since the outbreak of the COVID pandemic in February 2020 until today are presented below.